Despite movie theaters functioning at full capacity for the first time in nearly three years during the holidays, industry insiders had earlier warned that Hindi films would have subdued reaction during the Diwali week. The two Bollywood films that were launched on Tuesday—Ram Setu, starring Akshay Kumar, and Thank God, starring Sidharth Malhotra—were not advertised as family films that might bring large audiences from all demographics.
Akshay Kumar ‘s Ram Setu, starring Jacqueline Fernandez and Nushrratt Bharuccha, experienced a box office slump on its second day of release. The action-adventure film, which capitalized on the Diwali celebrations, fell 25 per cent for the second day, earning Rs 11.4 million, according to trade analyst Taran Adarsh, bringing its total gross to around Rs 26.6 million . The film seems to have outperformed its competition, Thank God , a comedy starring Ajay Devgn, Sidarth Malhotra and Rakul Preet Singh.Thank god he was only able to earn about 6 million rupees on his second day.
Ram Setu at least had a base set after debuting at 15.25 crores at the box office on Tuesday, from which it could maintain stability for the following few working days till the traditional weekend arrived. This is what took place when it continued its streak of double-digit gains on Wednesday. There was some misunderstanding as to whether Bhai Dooj truly fell on Wednesday or Thursday, thus there wasn’t a full holiday benefit.
Ram Setu made 11.40 crores at the box office in the process. While this amount is respectable enough, especially in light of the current situation, it may have been of more assistance had it remained above the 12 crore threshold. A 25% decline in box office receipts would have been appropriate, but given how many movies, large and small, have failed to maintain in recent years, it’s also a relief that this Akshay Kumar-starring action-drama, directed by Abhishek Sharma, is still drawing audiences.
Ram Setu’s current value is 26.65 crores, therefore a double-digit score today would be ideal. Once that occurs, the Akshay Kumar-starring movie can anticipate a jump in numbers once more starting tomorrow as there is zero competition. A lot is riding on the movie, and while it is expected that it will enter the 100 Crore Club at the box office, one expects it to go much beyond.
Despite mixed reviews, the movie has performed admirably with no significant decline. The next three days are crucial for a respectable lifetime total.
Ram Setu does not have the elements to appeal to a wide audience, despite the fact that Kumar’s action movie Sooryavanshi opened last Diwali to strong box office results. Thank God, starring Malhotra and Ajay Devgn, feels like it’s geared toward metropolitan metro viewers and isn’t likely to appeal to moviegoers from small towns. Abhishek Sharma, who has previously made movies like Tere Bin Laden, Tere Bin Laden: Dead or Alive, and Parmanu: The Story of Pokhran, among others, is the director of Ram Setu. The movie’s creative producer was Dr. Chandraprakash Dwivedi, who earlier this year directed Akshay in the historical drama Samrat Prithviraj.